Germany HOPERISE men's brand fashion in the evening, 28, was held in Shanghai its 2012 2013 autumn winter trend series brand conference. As China shows up, this conference to "the will Jane to yet" as the theme, with the full of speculative philosophy explained the aesthetic spirit of light heart type creative fashion.
Creative design enlightenment fashion philosophy-conference site to T stage show to show, in the form of building body projection and music special effects collocation, make the fashion show are full of mystery. This brand shows 2012 2013 qiu dong series is "contracted, elegance, science and technology" as the new elements design style, remodeling the future of black and white gray attune of classic, and boldly to detail design, adjusted the dust coat shoulder, bosom, waist of the golden ratio, deduce the man in the eyes of fashion taste.
According to HOPERISE company President Mr. ZhangRuiBiao introduces, the release of the series product carries on the German "Bauhaus college of art" essence; From concept to design, complete to interpret the Jane "ambition to yet" new position, the brand's fashion formal open innovation.
Personalized style will be held-" heat at present, the domestic more discerning man dressed in pursuit of personality and vogue is changed, relaxation, stress individual character humanistic idea is the heart." Beijing university professor YangSiZhuo in reading HOPERISE brand positioning, it is said with a brand to initiate a kind of fashion, health way of life to attract customers. Professor Yang also believe that, with the men's clothing into the list of requirements, fashionable fashionable men's clothing market will began to surface and broad prospects.
As we have learned, in conference, the brand marketing team publicly revealed that three years ahead of market marketing idea and development strategy, will have to deal with the expansion of the brand and construction.

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